Tuesday, 8 April 2014

Cisco and Sony Collaborate on Industry-First Public Demonstration of 4K Live Streaming at NAB 2014

Cisco and Sony will be the first companies to publicly demonstrate the direct delivery of the full frame rate 4K 60P content. The live demonstration, which will be streaming live video 4K New York to Las Vegas, will be showcased during NAB show attendees in the Cisco booth (N9332) and Sony booth (C11001) at the Convention Center Las Vegas during exhibiting hours.

Live events in New York will be captured with the Sony F55 4K and HEVC AnyRes encoded using Cisco Videoscape - with enhanced support for 4K and HEVC. The live broadcast will be transported from New York to Las Vegas through a fiber optic network. The flow will then be delivered to the Convention Center in Las Vegas, where it will be decoded by a decoder Cisco 4K support, and displayed on the Sony XBR 4K Ultra HD TV.

Senior Vice President, General Manager, Service Provider Video Cisco Infrastructure, said. "This is an exciting time in our industry, as advanced 4K content experiences to reach a turning point for deploying multiple devices are marking the beginning of a new era experiences with content partners such as Sony, and demonstration of cable networks today are fully capable and ready to deliver full frame rate 4K content.” President, COO of Sony Electronics, said: "This is another first 4K, and Sony has pledged to invest in 4K, as an industry, to bring the TV experience exciting and engaging live to consumers, since the lens the living room.

Collaboration with Cisco 4K distribution in this industry first live demonstration in a main cable demonstrates that 4K is ready for prime television consumption. Sony will continue to invest in technologies that increase the “consumer experience and offer TV viewers Sony 4K UHD the best possible experience for years to come.” Information about Cisco (NASDAQ : CSCO ) is the worldwide leader in the IT industry that helps companies to seize the opportunities of tomorrow , which proves that amazing things can happen when you connect to the disaggregated earlier news . Please go to http://thenetwork.cisco.com

About Sony Electronics Headquartered in San Diego, Sony Electronics is a leading manufacturer of audio / video electronics and information technology to consumer markets and supplier. Operations include research and development, design, engineering, sales, marketing, distribution and customer service. Sony is known for a wide range of consumer audio-visual products, such as BRAVIA 4K Ultra HD, high definition, digital cameras, Cyber -shot cameras, Alpha DSLRs and Handycam camcorders.

Sony Electronics develops and manufactures video and audio technologies for a range of professional production applications , including television and film production, live event production , event videography , ENG / EFP , digital photography, digital cinema , video , medical by visual images , digital signage , diagnosis and monitoring of remote control system , IP video surveillance and security.

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